Ryan Lochte has now lost his last two remaining sponsorships, those with Airweave and Gentle Hair Removal, meaning as of this moment, his Rio gas station “exager-gate” stint has cost him all of his future advertising endorsements.
Lochte’s little stint has cost him millions in endorsements.
The bad news should not come as a surprise to Lochte who when asked by NBC’s Matt Lauer if his original version of the story could cost him his endorsements, Lochte answered it could. “And that’s something I’m going to have to live with,” Lochte said.
The loss of endorsements may not be all the bad news: Lochte also faces potential disciplinary action from the U.S. Olympic Committee, with CEO Scott Blackmun saying Sunday that further action was coming. USA Swimming and the IOC could both sanction Lochte.
Sadly, the only possible career choice left for Ryan Lochte is to become the democrat nominee for president of the USA.